Place Your Bets - Hasbro Thinks A 2026 MTG Universes Beyond Set Can "Rival Or Beat" 'Final Fantasy'

[Spencer Baculi (BIC EIC)]

So, during Hasbro's Q3 2025 earnings call, one of their execs boasted that one of next year's MTG Universes Beyond sets - TMNT, Marvel Superheroes, Star Trek, and The Hobbit has a good chance of doing just as gangbusters as Final Fantasy.

Mind you, Final Fantasy pulled $200 million in revenue in just its first five months and now currently holds the records for 'Best-Selling MTG Set Of All Time'.

Personally, I think they're high on something - and while I want some of whatever they're smoking, I also wanna put the question to you guys.

Which of these four sets, if any, do you actually, genuinely think has any chance of going card-for-card with Final Fantasy?

 

[PixelNomad42]

I’d go with Marvel Superheroes. The brand recognition is insane, and the fanbase is huge, way bigger than TMNT or The Hobbit at this point. Star Trek has its fans, but it’s pretty niche compared to Marvel. TMNT… fun, but I don’t see it hitting FF levels.

 

[Spencer Baculi (BIC EIC)]

I’d go with Marvel Superheroes. The brand recognition is insane, and the fanbase is huge, way bigger than TMNT or The Hobbit at this point. Star Trek has its fans, but it’s pretty niche compared to Marvel. TMNT… fun, but I don’t see it hitting FF levels.

That's definitely my second guess, I just wonder how bad the reception will be among 'veteran' MTG players, especially with how badly Spider-Man is selling.

(Personally, I hope it's not, because that means the Marvel cards would be cheaper for me to get, but that's just a greedy aside hahaha)

 

[alexj-12]

I think Marvel has the biggest shot just based on how huge the brand is, but I still don’t think it actually gets anywhere close to FF because longtime MTG players are already burnt out on crossover stuff. The weak Spider-Man sales kind of proved that brand hype doesn’t guarantee player interest.

Suppose we'll see though!