Maybe Coca Cola should also get AI generated animals to gulp down their drinks this Christmas

[Billy]

Coca Cola has doubled down on their defiance and created another AI-only holiday advert with zero human involvement. Now, I do understand that AI is taking over and it is unavoidable, but with so many people losing their jobs and with a government shut-down and cost of living crisis to grapple with, Coca Cola's advert seems insensitive.

But wait until you hear the statement that accompanies the advert: "We need to keep moving forward and pushing the envelope... The genie is out of the bottle, and you’re not going to put it back in." They may be too big to fail, but they sure aren't immune from boycotts, and that is exactly what this is inviting.

 

[EmberVine]

Yeah, that’s pretty tone deaf timing. Even if AI is inevitable, reading that statement while people are struggling and losing jobs just feels out of touch. They could’ve at least blended human creativity with the tech instead of flaunting “zero human involvement” like it’s a flex

 

[Spencer Baculi (BIC EIC)]

This also just feels...weird, and gross, and like...

Look, I know it's all corporate marketing bullshit, but after so many years of selling yourself as the 'Family Christmas Cola' brand, this just feels...like I don't drink soda anyway, but if I did, I'd probably still drink coke products, but I'd be really mad about it.