According to this, Jeff Bezos is pushing for Sydney Sweeney to become the next female Bond, but is that really what the franchise needs? I do understand billionaires taking over franchises, but when did they start making casting decisions as well? If this becomes the trend, then auditions lose their meaning since every big role will go to the next face a billionaire likes.
Besides, who on Earth decided that the next Bond must be a female? Craig did a great job in the role co-starring alongside many females and the industry was happy?
Why not get a talented producer on board, write a befitting script, and then audition for it? I actually think Bond films would be perfectly served by having a rolling basis where every film has a new lead and not necessarily a predetermined face of the franchise