With Paramount+ Set To Raise Prices, CEO David Ellison Says UFC Bouts Add “Really Significant Value” For Subscribers
Paramount CEO David Ellison said the addition of UFC bouts to Paramount+ helps justify the price hikes set to take effect on the service in early 2026.
Recently, everyone was angry with Disney when they announced price hikes from $79.99 to $159.99 for some subscribers because they hadn't added the content to justify the increase. Paramount+ seems to be eyeing Disney's disgruntled customers because they are also making a price increase, but theirs is by $1 a month for both the ad-supported and ad-free tiers.
David Ellisson has said that full access to UFC games is the main justification for the increase, and I actually understand, because they paid $7.7 billion for it. This minor increase is unlikely to make Paramount+ profitable, but they have already seen a 25% increase in subscriptions which is a step in the right direction.