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79.99 to 159.99 for less content and a worse experience, just how dumb does Disney think everyone is?

First of all, is there another market Disney is operating in that we don't know about, because the last time I checked, people pay more for better content? Clearly, after the year that Disney has had, there is absolutely no incentive to pay more. Actually, after the spate of failed MCU films and shows and nothing special in Moana 2, I'd be more incentivized to cancel Disney.
From what I have read in the comments, fans are already calling for mass cancellations. I understand big films like Doomsday lined up for the new year, but they are not here yet, and there is nothing special on offer, so why hike the prices?