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Rosamund Pike blames the cancellation of Wheel of Time on the "churn factor," and she could be right

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When Wheel of Time was first announced, I actually believed it had the potential to compete with Game of Thrones and The Lord of the Rings. Robert Jordan's WOT World isn't just bigger than LOTR; it is vast, deep, and extremely detailed. There was actually enough room to run the show for up to 10 seasons, add prequels and sequels, and a lot more. Unfortunately, the show failed to pick up in the first season, and that was pretty much the beginning of its end. The show picked up in the second and third season, but while reviews improved, viewership numbers just didn't keep up, and there was no way Prime Video was gonna continue funding it. It was supposed to be the streamer's flagship show, but it just didn't gain enough popularity.
I still hope it can find another home, but I don't see that happening because you need a studio with really deep pockets to hire a team that can execute something this big. Rosamund Pik,e however, bellieves that the show failed because of our cancel culture, which didn't give it enough time.

“The fans said season 1 wasn't good enough, which I think I agree with, for multiple reasons. We were beset by COVID in the middle of our shooting. We had some heads of department change. Then, by season 2, we knew what we were doing, and we offered up a much better season. By season 3, I think we had our wings fully spread, and we were showing where we were capable of going, and there was a really well-acted, well-written, cohesive, deep show that was attracting powerhouse actors to come and play supporting characters. I think we showed what we were capable of doing with that material. Of course, you wonder, had we started off at that place, would we not have been canceled? Maybe. I think we're possibly victims to the terrible churn factor of people wanting to show that ‘We've got a new show.’ It's all about what's new,” She told Collider while on the tour of Now You See Me, Now You Don't.
 
Honestly, I always thought Wheel of Time could’ve been one of those giant, long running fantasy shows too. The books are massive, the world is insanely detailed, and there was easily enough material for a decade of TV. But once that first season landed flat, it felt like the wind got knocked out of the whole thing.

The later seasons definitely improved, but by then the audience just wasn’t there anymore. And with a show that expensive, that’s kind of the death sentence.

I’d love for another studio to pick it up, but yeah… the budget alone makes that pretty unlikely.
 
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