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WotC Shifting Blame For MTG Spider-Man Failure On Influencers

Okay, this is SO shitty from Wizards of the Coast.

Long story short, the recent Spider-Man set for Magic: The Gathering didn't do so hot, with player interest kinda dwindling and sales being way lower than they expected.

As an MTG player, it makes sense; I LOVE Spider-Man, but some of the cards didn't feel that effective in terms of the larger game, some of the character choices were a bit off, and there wasn't really a sense of 'cohesion' between all of them, to say nothing of the fact that the color combos meant you couldn't really theme anything together (For example, The Clone Saga card is Blue, The Jackal is Blue/Green, Ben is Red/Green, Kaine is Red/Black, and Peter is White, meaning a prospective Clone Saga deck wouldn't really function well. Same goes with how Carnage is Red/Black, Venom is Black, and Peter is White.)

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So, today, they launched a user feedback survey for the set - and one of the questions on the surveys basically implies that 'negative influencer commentary' was to blame for WotC's own design missteps.

Smooth move, blaming the fans. Like, this just is the absolute wrong way to go about it.

Screenshot 2025-10-16 at 11-28-47 Appinio Survey.png
 
They're in for a rude awakening next year too; 4/7 of their sets are gonna be crossover sets, with another being Marvel.

If they don't shape up, it's gonna be baaaaad. Spider-Man's already unwanted; a booster box is just $80 compared to like, $210 standard!
I'm curious what would've happened if they had released the Spiderman set next year. With the next Spiderman movie coming out in the summer maybe it would've sparked a bit of hype and not made the sales so dismal
 
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